Sony’s UK marketing manager Mark Bowles has told online gaming publication MCV that the company is ready for its biggest marketing campaign ever with PlayStation Vita. The PlayStation Vita launch in February be supported by the biggest campaign Sony has ever created, and the campaign will continue to run throughout 2012.
“The PS Vita launch will be supported by the biggest campaign we’ve ever executed, and this level of activity will continue throughout 2012, reflecting our confidence in, and commitment to the platform long term.”
“Our campaign will target gamers primarily, but also the new generation of tech enthusiasts and entertainment consumers who are used to playing games on their smartphones or tablets. What sets Vita apart is its ability to deliver PS3 quality gaming, in addition to the range of globally recognised triple-A software titles, which simply isn’t possible or aren’t available on any other existing portable.”
PS Vita Software Lineup:
SCEA Launch Day Titles
Escape Plan (PSN Only)
Hot Shots Golf: World Invitational
Hustle Kings (PSN Only)
ModNation Racers: Road Trip
Super StarDust Delta (PSN only)
UNCHARTED: Golden Abyss
Launch Window Titles
MLB 12 The Show
Third Party Publisher Launch Day Titles
|Army Corps of Hell
||Square Enix, Inc.
|BEN10 GALACTIC RACING
||D3 Publisher of America
|Blazblue: Continuum Shift EXTEND
||Aksys Games Localization, Inc.
|Dungeon Hunter Alliance
|Dynasty Warriors Next
||Tecmo Koei America Corporation
|EA SPORTS FIFA Soccer
||Electronic Arts, Inc.
|Lumines Electronic Symphony
|Michael Jackson The Experience
|Plants vs. Zombies (PSN Only)
||Sony Online Entertainment LLC
|Shinobido 2: Revenge of Zen
||Namco Bandai Games America Inc.
|Tales of Space: Mutant Blobs (PSN Only)
|Touch My Katamari
||Namco Bandai Games America Inc.
|Ultimate Marvel vs Capcom 3
||Capcom Entertainment, Inc.
|Virtua Tennis 4: World Tour Edition
||Sega of America
Japanese company, Media Create, released its first weekly results that include Vita software sales numbers. Four Vita games appear in the Top 20 with Hot Shots Golf (Listed at 7) being the big seller for Vita at over 61,000 units sold while Uncharted: Golden Abyss (Listed at 8) follows closely behind at over 48,000 units sold.
Remember that Vita games are also available digitally through the PlayStation Store and that Media Create does not track those numbers. Sony must be pretty pleased with these numbers and might just consider the launch of the Vita a success.
Japanese gaming magazine, Famitsu, seemed to enjoy the launch titles for the PlayStation Vita based off of these scores:
- Army Corps of Hell (PSV) – 8/8/8/8 [32/40]
- Asphalt: Injection (PSV) – 7/7/7/7 [27/40]
- BlazBlue: Continuum Shift Extend (PSV) – 9/9/8/8 [34/40]
- Dark Quest: Alliance (PSV) – 8/8/8/8 [32/40]
- Dynasty Warriors Next (PSV) – 9/9/9/8 [35/40]
- F1 2011 (PSV) – 8/7/7/6 [28/40]
- Hot Shots Golf: World Invitational (PSV) – 9/9/8/8 [34/40]
- Lord of Apocalypse (PSV) – 9/9/8/8 [34/40]
- Michael Jackson: The Experience HD (PSV) – 7/7/6/7 [27/40]
- New Kamaitachi no Yoru: The Eleventh Suspect (PSV) – 9/9/9/8 [35/40]
- Shinobido 2: Revenge of Zen (PSV) – 8/8/8/7 [31/40]
- Touch My Katamari (PSV) – 8/9/7/8 [32/40]
- Ultimate Marvel vs. Capcom 3 (PSV) – 8/8/7/8 [31/40]
- Uncharted: Golden Abyss (PSV) – 9/9/8/9 [35/40]
- Virtua Tennis 4 (PSV) – 9/9/9/8 [35/40]
That is an average score of 32/40. Launch games tend to score weakly so this is a welcome surprise.
Since the launch of the PlayStation Vita on December 17 in Japan, the system has sold 321,407 units in just its first two days of being on sale, according to Famitsu. In contrast the Nintendo 3DS sold over 400,000 units in its first two days of being on sale.
Reports are starting to roll in now about Day One sales figures of the PlayStation Vita launch in Japan.
Select stores are reporting to have sell through of that particular version at around 85%. The 3G version is currently at around 56%.
The top-selling games are Everybody’s Golf 6, Uncharted and Dynasty Warriors, with the DLC-based 30FPS Ridge Racer ‘uncharacteristically’ slow.
Stock of memory cards is low, with the 32GB and 16GB units sold out. 90% of Vita buyers bought a memory card.
Expect more detailed sales numbers throughout the next few days.
Japanese media outlet Mainichi Digital believes that Sony has increased the number of PlayStation Vita units expected to hit Japanese shelves this weekend from 500,000 units to 700,000. We’ve already heard from Sony that allocation will be tight as PlayStation Vita pre-orders have all but sold out in Japan.