We’ve heard mixed news from Sony regarding whether or not it’s possible to create multiple user accounts on the PlayStation Vita. Sony has now confirmed in an email on Thursday that Vita owners will have to reset their hardware to factory settings, deleting all of their data, in order to sign in with a different PlayStation Network account.

“The PSN account is tied to the hardware and the memory card, not just the card,” a different Sony representative said in an e-mail, “which means that if a second person is using your Vita, it’s not just a case of switching out memory cards, it’s clearing out all of your saved data on the Vita itself when you do the factory reset.”

“In other words, PlayStation Vita is intended to be played by only one user,” the representative said.